Category Archives: SEO

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Unveiling the Power of Backlink Anchors

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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The Intersection of SEO and Branding: Striking a Balance in 2023

In the dynamic world of digital marketing, incorporating both SEO and branding into a cohesive strategy can be a delicate balancing act. While…
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Search Engine Submission

The straightforward answer is that search engine submission is no longer necessary. Nowadays, most search engines, especially Google, crawl and index pages by…
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Debunking the Myth of Inbound Linking’s Impact on Search Ranking

The influence of inbound linking on search ranking has sparked debates among website owners and SEO professionals. Let's dispel the notion that inbound…
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The Synergy of SEO and Branding: Achieving Marketing Success

Search engine optimization (SEO) and branding are integral components of a comprehensive marketing strategy. While incorporating both aspects can be challenging, understanding their…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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